Public Relations

Start building your career as a professional storyteller.

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Get people talking.

PR professionals are masters at creating good press and managing bad press. You’ll learn how to create and guide narratives - and get your story told.

Sponsors, Professors, and Experts

This program was created with the guidance of one of the top PR minds in academia and input from CEOs and hiring managers from the tech industry.

Dr. Matt Charles, APR

University of Virginia

Matt Charles is currently - or has been - a professor of Strategic Communications at The University of Virginia, Georgetown University, and Purdue University. In addition, he is a Communications Trainer and Consultant to the U.S. State Department. He also works as a PR and Strategic Communications consultant to a variety of organizations, including The American Heart Association, The Boys & Girls Club of America, and the Commonwealth of Virginia.

Facts Breakdown

Quick facts on the industry.

Why study Public Relations

The best PR professionals have a sharp mind for strategy and a strong network of personal and professional connections. You’ll get your start building both.

Built for today

This program places heavy emphasis on ethics and inclusion, two of the most important concepts in modern public communications—and some of the hardest to get right.

Build a portfolio

You’ll leave college with a body of work to show prospective employers.

What you'll learn.

SCP I - Strategic Public Relations

SCP II - Public Relations Tactics

SCP III - Crisis Communications

SCP IV - Strategic Communications Capstone