Professional Sales

Make the connections businesses need to succeed.

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Close the deal.

Sales professionals keep businesses running. In our increasingly solutions-driven economy, connecting companies with the products and services they need to stay competitive is a fast-growing field for ambitious people excited to make connections and create lasting value for customers.

Sponsors, Professors, and Experts

Our Professional Sales major was developed with input from Fortune 500 companies and leaders in academia.

Dr. Lukas Forbes

Western Kentucky University

Lukas Forbes is the Department Chair of marketing and the Director of the WKU Center for Professional Sales. He formerly served in the US Army, attaining the rank of Captain.

Facts Breakdown

Quick facts on the industry.


Median Annual Salary for Sales Managers


Projected 10-Year Job Growth


Number of Jobs

Why study Professional Sales

Despite overwhelming demand, only a handful of schools in the US offer a dedicated program in Sales. Ours was built by leading experts and industry stars.

Made with now in mind

Sales classes often teach marketing techniques from the fax machine days. With our Professional Sales major, you’ll learn tactics for a digital age.

Business background

A business education is built-in, so you’ll have expertise ready to apply as soon as you graduate.

What you'll learn.

PS I - Relationship-Driven Professional Selling

PS II - Negotiation in Business and Sales

PS III - Sales Leadership

PS IV - Advanced Relationship-Driven Professional Selling