Digital Marketing

Help shape the future of how companies connect with their customers.

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Build the brands people love.

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.

Sponsors, Professors, and Experts

To create this program, we brought together sharp digital marketing minds and successful companies leading the field in digital marketing.

Mala Sarat Chandra

Technology Pioneer

Mala Chandra developed multiple core Java technologies, including J2EE, J2ME and Java Beans. In 2004, she was named one of the 25 most influential women in the development of the internet, in addition to being named a top 50 project management professional. She has developed courses in gamification, social media and other subjects for the University of Washington.

Facts Breakdown

Quick facts on the industry.


Media annual salary for marketing managers.


Growth in employment for marketing research analysis.


Percentage of total global media spending spent on digital marketing.

Why study Digital Marketing

We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach.

Be data science savvy

Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns.

Get the latest, every day

Courses are constantly updated to reflect the ever-shifting ways that consumers, brands, and influencers use the web.

What you'll learn.

DMC I - Social Media Marketing

DMC II - Email Marketing


DMC IV - Marketing Analytics

DMC V - Viral and Organic Growth